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Personalized Perfection | The TAG Heuer Connected Modular 45

Swiss tradition meets the future of design

As the market for wearable technology grows, traditional Swiss watch makers aren’t standing idly by. In fact, one such watchmaker is leading the pack in terms of design and innovation by introducing a truly modular connected Swiss luxury watch.

Today’s man still cares about tradition, especially when it comes to watches – but the allure of being connected to the Internet through their watch is enticing. Even with so many connected timepieces, fitness trackers, and smart watches on the market, none truly hit the mark with traditional form-factor and style, and offer the ability to continuously improve via updates as technology advances. Or the opposite happens, and the watch is feature-packed, but is a blemish on a man’s wardrobe. Enter the TAG Heuer Connected Modular 45, a distinguished blend of traditional watch design, with a connected, innovative twist.

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The TAG Heuer Connected Modular 45 is everything one would expect from a luxury Swiss watch maker with over 150 years expertise. Just like the brand’s famed mechanical chronographs, the Connected Modular 45 had been meticulously manufactured to the highest standards, attention to detail, and exacting techniques to produce a luxurious and fashionable timepiece. It’s traditional appearance is striking and familiar, but hints at something more under the surface.

As expected from TAG Heuer, the Connected Modular 45 is made from the highest quality materials. Finishes come in satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds – truly something for all tastes and styles. The 56 different base versions can be further customized – from the lugs down to the strap and buckle – allowing owners to truly make the watch their own, or change it up to suit their mood or wardrobe choices. Or both. The same watch can pair well with serious business attire and cufflinks, then dress down to a sporty look for a tennis match.

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Powered by a partnership with Intel and Google’s Android Wear 2.0, in addition to the traditional watch design and the innovative modular system for personalization, the TAG Heuer Connected Modular 45 boasts a wealth of technology features that will satisfy the tech enthusiast seeking cutting edge specs and abilities. Under the hood, the watch packs in an Intel® AtomTMZ34XX series processor, GPS, bluetooth, wifi, an NFC sensor for payments, a breathtaking high definition AMOLED screen, and a wide variety of customizable TAG Heuer dials. A new TAG Heuer Companion app improves the experience and keeps you connected with the people and information that you care about most. The high-quality screen helps the attention-commanding watch further stand out, while inviting the user to view a wealth of vital information.

Can’t find a dial to suit your tastes or mood? Build your own, using the TAG Heuer Studio dial configurator, allowing owners of the Connected Modular 45 to design their own dial. Personalize it to match your favorite business attire, then change it up to match your swim trunks, as the Connected 45 is also water resistant up to 50 meters despite being packed with so much technology.

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TAG Heuer has created a fully-customizable, connected, yet traditional timepiece that’s also versatile enough to suit any situation – it’s a watch-lover’s dream. For more information, visit https://www.tagheuer.com.