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Spotlight | The Normal Brand Fall/Winter 2016

Check out these rugged everyday staples from a Midwest-based clothing company focused on the urban outdoorsman.

Derek Georgevichby Derek Georgevich

The Normal Brand is the clothing company for the nature-chasing heroes we call our friends and colleagues, those who call a cubicle home during the week but chase outdoor adventure every weekend and holiday they get. There collection of elevated basics is defined by a kind of rugged simplicity, constructed of high quality fabrics from around the world to create durable but stylish no-frills clothing and accessories.

Our favorites in the mix include the Varsity Fleece Jacket, which is made of warm polyester fleece with quilted cotton lining and has a retro feel. The Conrad Shirt may be the perfect flannel, and can stand as a top layer or pairs nicely with a jacket. The Normal Brand’s offering of accessories includes beanies (like this knit version) and premium bags that are utilitarian enough for the forest and handsome enough for toting belongings from the apartment, to the plane, to the hotel.

All images courtesy of The Normal Brand.