Namco Bandai Drives Into Las Vegas

Even in the video game world, if you want to grab the attention of young men quickly and easily, you roll out a hot car surrounded by equally hot models.

John Scott Lewinskiby John Scott Lewinski

As a part of their Global Gamers Day, Namco Bandai hyped the upcoming Tekken Tag Tournament 2 by unveiling a specially tricked-out Lamborghini convertible roadster. Its carbon fiber frame was specially painted with imagery from the new game and was unveiled during the press conference announcing the features for the new Tekken Xbox 360 and PlayStation 3 title.

Tekken Tag Tournament 2 arrives in September and will include the largest player roster in the game’s history with more than 50 characters with “expanded fight arsenals and move sets to do battle in new stages set in different countries from around the world.”

In addition to the tag-team mode, the game features both one-on-one fighting and solo fighter vs. a tag-team battle.

To play up the dramatic, underground fighting backstory for the game, Katsuhiro Harada, Tekken Project Director “arrived” at the Global Gamers Day in the specially painted Lamborghini, dressed in a white tuxedo and flanked by cosplay models geared up for Tekken combat. The game’s rollout was the grand finale for the event, but it wasn’t the only title generating buzz (even if it was the only title with its own super car).

In addition to Tekken Tag Tournament 2, Namco Bandai previewed their entire upcoming game line-up, including:

  • Star Trek (Xbox 360, PlayStation 3, Windows PC)
  • Ni No Kuni: Wrath of the White Witch (PlayStation 3)
  • Dark Souls: Prepare to Die Edition (PC)
  • Dragon Ball Z for Kinect (Xbox 360 with Kinect)
  • Inversion (Xbox 360, PlayStation 3, Windows PC)

The most impressive (and most secretive) title on display had to be the J.J. Abrams-inspired Star Trek. Created to enhance the new, reinvented, alternative Star Trek universe, the plot of the new third-person, interactive-tandem-shooter cooperates with the secret story of Abrams' next Star Trek movie. The event staff and the creatives on hand were very careful not to leak any details on the content of the new game or the movie it’s playing off of under the Star Trek banner.

There’s no spoiler warning necessary here for Trek fans as the game creators were painstakingly cautious in not releasing any information beyond the general look and quality of the game. I can say the new Star Trek looks richly detailed, while players seamlessly switched back and forth between controlling a Kirk of Spock.

As for that Lamborghini, I had a chance to watch as the Namco Bandai staff drove the 571 horsepower, 6.2-liter V-12 car out of the Cosmopolitan’s conference center and onto a freight elevator that would return to the streets. How do you drive a $300,000+ car out of a hotel hallway? The cliche punchline would be, “Very carefully.” But when it’s a one of a kind, priceless theme version of a super car, you need to employ the same martial arts precision as Yoshimitsu and Kunimitsu themselves.