DC Comics Becomes DC Entertainment

DC goes the Marvel Studios route to become a multimedia entertainment force in the face of the changing landscape.

Andy Hunsakerby Andy Hunsaker

DC Comics Logos

DC has fallen behind Marvel in branching out to other forms of media, but they're aiming to close the gap with a new logo and general rebranding as DC Entertainment, not only handling the publishing, but also merchandising and movies, TV, video games, etc.

“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” said John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52, and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”

Rood also said "It wasn’t as obvious to the rest of the world as it was to the comic fans that Batman is from DC Comics or Sandman is a Vertigo character.  Now that our audience has exploded beyond just a readership, we needed a way of making a more consistent connection between our properties and their parent brands.” 

Starting in March, this logo will appear on DC Comics.  There's also a new website being built to showcase all of DC Entertainment's enterprises under one umbrella, and will start appearing on other products later in the year.

Will it really affect anything else beyond ?  Likely not at the fan level.  This seems like more of a corporate relations tool than anything, hoping to grease the wheels and make comic-esque things a bit more suit-friendly, so maybe parent company Warner Bros. can get a bit more proactive with mining DC's properties for movies and TV and what-not.  We discussed our opinions of the new logo on last week's Book Report podcast before the official news came out. 

However, Rood's line "beyond just a readership" is a little disconcerting, but that might just be that it's yet another sign that actual comic books will eventually be fazed out in favor of digital versions.  Maybe it's an omen that the end is near, or maybe that's just nerd paranoia.