At the end of last night's episode of The Colbert Report, which you should watch because it includes a fantastically sly send-up of the egomania that is Donald Trump, Stephen Colbert closed out the show with a plug for independent comic Mush! Sled Dogs With Issues, which was written by one of his writers, Glenn Eichler, with art from Joe Infurnari.
The book is about the politics and jockeying for position among a team of talking sled dogs. "It's got me thinking about hitching my writers up to a sled," Colbert joked, after dubbing the book "fantastic." "Because if they have enough time to be writing books on the side, then clearly, I am not working them hard enough."
The plug starts at the 20:20 mark of this video here, but really, just watch the whole thing. The Black Keys are performing and everything.
Also, if you'd like to know more about Mush! Sled Dogs With Issues, check out a digital version online over at MTV Geek.
Colbert does have a history of giving "The Colbert Bump" to comic books. You may recall that Marvel guru Joe Quesada gifted him with a Captain America shield, which is displayed prominently on the wall behind his desk to this day. You may also remember that while Colbert's presidential bid in 2008 was stymied before it began, in the Marvel Universe, it got a lot more traction.