The smash micro-budget horror movie Paranormal Activity keeps chugging along years later as an ongoing franchise, and you've got to give the filmmakers credit: they keep trying new things, at least from a marketing perspective. Paranormal Activity 3 is due in theaters on October 21st, but it will come out in your hometown three days early if the folks in your city tweet about it the most. The top twenty markets will see Paranormal Activity 3 released in their hometown on the 18th instead. It's a win-win for Paramount Pictures, since they're essentially motivating you to market the film for them on one of the world's most popular social networks, but if you really are big Paranormal Activity fans, what have you got to lose?
Unless you're in Dancer, Texas Populaton 81, or something. Maybe there should be special dispensation for cities with small populations, where they'd judge based on the percentage of people who voted if there are less than 50,000 people where you live, or something. On the upside, this contest applies throughout the entire world, so if you don't live in Los Angeles or New York City, you still have a chance!
“The support of this franchise from the online community is phenomenal. We again look to reward them for that support by offering them the chance to see it first, this time expanding our reach globally,” said Rob Moore, Vice Chairman of Paramount Pictures.
To vote, fans can go to www.ParanormalMovie.com and select their city from a global map, which will also serve as the point of entry to create a tweet with a special set of hash tags that link directly to twitter. Once a tweet posts, it counts as a vote. A leader board will show the top 20 global markets in real-time.
The “Tweet To See It First” competition is available to audiences worldwide and ends at 11:59 p.m. PDT on Thursday, October 13th. The top 20 cities will be announced on Friday, October 14th.
What are you waiting for, people? Get Twittering!
CraveOnline will be back with more Paranormal Activity 3 news after we see what all that yelling's about downstairs…