It's official: Marvel Studios, the makers of such films as Iron Man, Thor, Captain America and the upcoming Avengers movie, won't be participating at San Diego Comic Con this year. Marvel studios is just the latest in a long line of movie production companies who are giving up on Comic Con after years of unpredictable fan reactions, which have often led to misleading word of mouth and inaccurate box office productions. (Scott Pilgrim vs. The World, we're looking at you.)
The news comes not as a surprise but a genuine disappointment. Marvel Studios was reportedly considering joining such major production companies as Dreamworks, Disney and The Weinstein Company in cancelling their Comic Con plans this year. Warner Bros., which produces all the DC Comics movies – and has such high profile projects as Man of Steel and The Dark Knight Rises currently in production – will also be absent from the fabled Hall H, home to all the biggest movie news of the convention.
Disney has apparently shifted their movie presentation from the cluttered San Diego Comic Con to the new, Disney-centric D23 Expo, a new convention to be held in Anaheim this August. Since Marvel is now a cog in the Disney machine, it stands to reason – although there's no guarantee – that they could be shifting their marketing focus to this new convention as well.
The New York Times reports that Marvel will have a larger presence on the floor this year, reportedly equivalent to a Hall H panel in and of itself. This will be a welcome change of pace from recent years, in which the Marvel booth has often been relegated to a small corner of the Activision booth. In contrast, DC Comics have had an enormous booth all to themselves in the center of the hall. It is also anticipated that Marvel Studios will schedule some manner of event outside the halls of Comic Con, probably to promote the release of Captain America: The First Avenger that same week.
Crave Online will return with more Comic Con news. Although apparently not very much Comic Con news.