Bell Media Renames /A Network CTV Two

Name change is coming this fall.

Jennifer Coxby Jennifer Cox

Bell Media announced last week that they are changing the name of their /A network to CTV Two – the change will come into effect this fall.

The "new" network is strategically scheduled to coincide with the launch of the network in high def, which is also planned for this fall, and its expansion into the full Toronto extended market next year. The move will immediately strengthen local CTV Two stations serving Vancouver, Toronto, southwestern Ontario, Ottawa and Atlantic Canada, including the conversion of /A NEWS outlets in these markets under the CTV NEWS banner.

A dynamic new CTV Two schedule was also revealed at the CTV Upfront presentation in Toronto last Thursday, June 2. /A finishes the 2010/2011 television season as a strong contender for Canada’s fourth network, besting programs such as Citytv’s "Modern Family" (with "Criminal Minds") and "The Event" (with "Two and a Half Men" and "Mike & Molly") in total viewers and key demos. /A delivered nearly 40 broadcasts with more than one million viewers this season, led by Top 20 programs such as "American Idol" and "Dancing With the Stars", compared to just 20 for Citytv.

“As we stated to the CRTC, we are committed to the viability of the /A stations,” said Kevin Crull, President of Bell Media, in an official release. “We are extending CTV, Canada’s strongest television brand, to our second network, so that these channels can resonate deeper with audiences, advertisers, and the communities they serve. Along with our investment in HD and our commitment to local programming, today’s announcement signifies a new beginning for this network.”

CTV Two spotlights day-to-day life in local communities in Vancouver/Victoria, Toronto/Barrie, Ottawa, London, Windsor and Atlantic Canada through its award-winning local news programming.