Don't worry about all those problems with society and the economy, Kanye's got this. In a two-hour stream-of-consciousness Twitter rant on Wednesday night, the Throne watcher laid out his dreams for a brighter tomorrow, and announced that he's going to fix every problem plaguing us today by creating a new company called DONDA (after his late mother, Donda West).
In a storm of tweets, proclaiming that Donda would have “architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts … app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists … doctors, scientist, teachers" and so on, West explained that DONDA will be "comprised of over 22 divisions with a goal to make products and experiences that people want and can afford.”
In other words, he's going to start a business that's every business ever conceived of combined, and he will use it to solve our modern issues. Somehow this also involves working undercover at Fendi, taking creative meetings on the new Jetsons movie (huh?) and getting kids to use their iPhones in school more.
Highlights are below, but first, check out Jimmy Kimmel's hilarious spoof commercial for DONDA:
I moved to Rome after I left Japan and worked at Fendi for 4 months under cover … I was there to give ideas for the men's collection
I snuck to Giuseppe Zanotti Factory still under contract and learned to design woman's shoes for 2 years before my first show in Paris
I knew about my woman's clothing was what my Mom would wear. I guess some critics would joke that I still don't know anything LOL
I was just discussing becoming the creative director for the Jetson movie and someone on the call yelled out.. you should do a Jetsons tour!
I have started a new company and I'm so excited about the name…. it's got the best name ever of all companies of all time!!!….
The name of the company is DONDA
DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas…
I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts… app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist … doctors, scientist,teachers…DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…
I care about people who have never heard of me… There are over 7 billion people on the planet now…
Spike Jonze and I want to do a Summer school that tries new forms of curriculum
UNLESS YOU'RE A MATH MAJOR!!!! Kids you should be able to take majors starting in grammar school like how it is at performing art schools
Instead of kicking kids out of schools for using there iPhones… why not promote it? Allow kids to use search engines to do test…
We need to take what Michael Jackson felt and Mcqueen and Steve Jobs and we need make things better…
If anyone would like to reach out email us at contactDONDA@gmail.com
I just wanted to share what's been on my mind… …But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." – George Bernard
In typical Kanye hype fashion, a blogger over at Gawker has already been fired for his asinine interpretation of what "DONDA" stands for.
We'll keep you posted on DONDA updates… provided Yeezy World Peace follows through on this one.
Photo: Johnny Firecloud