What the hell are the MP3 Music Awards? If you're asking yourself that question, welcome to the club. The annual awards ceremony was established in 2007 to celebrate and award the most popular artists and bands as well as the best mp3 players and mp3 retailers. Because, y'know, there's not nearly enough industry self-congratulating going on.
The 2011 winners were announced on Saturday, Dec. 10 after public vote using MMA's Judging Jukebox Player. Kanye West was given the nod for Hip-Hop/R&B/Rap with his "All Of The Lights" collaboration with Rihanna and Kid Cudi. Dionne Bromfield, known for being the goddaughter of Amy Winehouse, for won Best Teen act (and we're absolutely sure she won only on those merits – right?), The Saturdays for the Indie/Rock/Pop prize (because at least seven people know they exist), and Adele for the Radio/Charts/Download for "Someone Like You." Because it's Adele, damnit, and when we're giving the industry one more reason to celebrate itself, this husky chanteuse is mandated at least one win per event. Fine print, people. Read the fine print.
MMA claim to act as a "major industry catalyst, creating the conditions to inspire diverse artists / bands and audiences whilst shaping memorable and unforgettable experiences." Meanwhile, anyone who's paid half a minute's attention to any of these third-tier awards shows in their lifetimes will readily tell you that absolutely none of that is true. But hey, new awards show!
MP3 Music Awards works with industry individuals, sponsors and media partners across the UK and overseas.
Here is the full list of winners:
Best Teen Music – Dionne Bromfield Ft Diggy Simmons – 'Yeah Right'
Indie/Rock/Pop – The Saturdays – 'All Fired Up'
Hip Hop/R&B/Rap – Kanye West Ft Rihanna and KidCudi – 'All Of The Lights'
Reggae/Dub/Ska – Mavado – 'Star Bwoy'
Urban/Garage/Grime – Wretch 32 Ft Example – 'Unorthodox'
House/Dance/Trance – Inna – 'Sun Is Up'
Gospel/Christian/Spiritual Award – Triple O – 'Teach Me How To Walk'
Latin/Reggaeton/Salsa – Omega El Fuerto Ft Akon – 'El Product'
Best Classical Music – Laura Wright – 'The Last Rose'
Jazz/Soul/Blues – Keyshia Cole – 'Take Me Away'
Radio/Charts/Downloads – Adele – 'Someone Like You'
Music Industry Choice Award – Nicki Minaj – 'SuperBass'
Best Female Vocalist – Pink – 'Raise Your Glass'
Best New Act – Clare Maguire – 'The Shield And The Sword'
Best Newcomer – Christina Perri – 'Jar of Hearts'
Best Unsigned Act – Lovescandal – 'If I'
Best African Artist – 2 Face – 'Only Me'
Best Asian Music – TVXQ – 'Before U Go'
Best MP3 Retailer – Tune App
Best MP3 Player – Apple iPod