Snoop Dogg is an inspired man. Seeing the blizzard of talent-competition shows currently dominating the TV stations, the rapper put the call out to TV executives to help him launch a new "X Factor" or "American Idol"-style talent show that he says would go "straight to the hood".
Snoop held a press conference in a London strip club Tuesday afternoon (the conference room isn't really his thing, and weed dispensaries don't exist in London), announcing plans for a more streetwise version of the hit singing show – one that focuses on up and coming rappers.
"X Factor is great but I need to do a show that goes straight to the hood," he said. "I want to find that raw untamed talent that hasn't been dressed up all nice for the TV. Any TV companies want to help me, then they know where I am." He added that the show, if it gets made, would feature performers "with no money, just raw talent and natural ability."
The merits of what makes one solid flow better than another will require nuanced, seasoned professionals in the judges seats, and one could easily imagine the Doggfather taking a seat at that table. Alongside who, however? One could easily see Timbaland and Russell Simmons slipping into adjoining judges chairs.
When the discussion at the press conference turned to the state of Hip-Hop today, Snoop had a few choice words for a certain flavor of the moment when asked what he thought about Odd Future's Tyler, The Creator's lyrics about "40 year-old rappers talking about Gucci," from his song "Bastard".
"Hip hop is in a great place and for those that have something negative to say about it – suck a fat baby's dick," Snoop sneered, to laughter.
A distraction from the promising TV idea came in Snoop's second (and rather embarrassing) announcement at the conference: he wants to "open up a supermarket chain… but I'm going to call them Snoopermarkets."