Big Boi Is The New Spokesman For Crown Royal Black

General Patton has gone from purple to black.

Johnny Firecloudby Johnny Firecloud

Big Boi Is The New Spokesman For Crown Royal Black


Southern legend and Outkast founding member Big Boi has embraced legendary Canadian whiskey Crown Royal Black as the brand’s new spokesman.


The "Black" is the latest Canadian whiskey from Crown, a price break on the premium price tag of their award winning Cask No. 16, with a 90 proof kick.


The Sir Luscious Leftfoot MC had the opportunity to design the bag, which will come with Crown’s limited edition bag series. 



Additionally, VIBE caught up with Big Boi this week at the Anchor Bar in NYC to celebrate the launch of Crown Royal Black, and got a few choice words from General Patton. His next solo album, Daddy Fat Sax: Soul Funk Crusader, will have only 10 tracks, but promises to include a collaboration with Raekwon and Janelle Monae. That alone is worth the price of admission.


Watch Big Boi shed some light on his next solo album below: