Mr. Lucky made his millions while he was working for an insurance company. At a certain point, he realized that he had earned more money than he knew what to do with, so he made the decision to retire and enjoy his good fortune. While his first instinct was to splurge on extravagant luxuries (including $400,000 on a ticket to travel into space aboard the Virgin Galactic space flight), he decided shortly after that he was simply wasting a life-changing amount of money on selfish whims.
That’s when We Are Lucky was launched. It’s a project that finds Mr. Lucky giving away around $1,500 a day to complete strangers as long as they promise to do something good with it. The interpretation of what “good” is varies from person to person, but Mr. Lucky hopes it will ultimately help others to understand the responsibility that comes with doing something positive with the cash.
After he makes the selection of who he would like to offer the cash to, Mr. Lucky hands them a card that briefly describes his project and then gives them two days to decide if they’d like to get in touch with him to accept his offer. Many are skeptical, but a good number end up following through.
The story of each person selected for the task at hand is recorded by Mr. Lucky and shared on the project’s website. The most recent entry is dated June 20, 2012 and went to a man in St. Pancras, London who donated the money to Refuge, a domestic-abuse charity.