Cheetos Museum Opens in Times Square, Puts Out Fan Challenge

Visit the cheesiest museum ever and submit your uniquely shaped Cheetos to compete for cash prizes.

Erica Riveraby Erica Rivera
Photo: D Dipasupil/Getty Images for Ripley’s.

The official Cheetos Museum is now open at Ripley’s Believe It or Not! in Times Square. In an exhibit created with more than 128,900 Cheetos, fans can search for hidden shapes and experience a mirror-lined infinity room. Cheetos shaped like a pineapple, a mullet, and an octopus are just a few of the Cheetos “artworks” on display in the museum.

Cheetos is also calling on fans to submit their own unique Cheetos shape finds in both Flamin’ Hot and Cheesy varieties.

Also: 13 Foods Improved With Flamin’ Hot Cheetos

“We are back to find out which Cheetos make the best masterpiece – Cheesy or Flamin’ Hot! We’re excited to see what our fans will find, and to partner with Ripley’s Believe It or Not! to curate the most unbelievable Cheetos Museum exhibit to date,” said Ryan Matiyow, senior director of marketing at Frito-Lay, in a press release. “This year, with Flamin’ Hot shapes officially in the mix and two $5,000 weekly prizes up for grabs, we can’t wait to see everyone’s creative submissions!”

Photo: D Dipasupil/Getty Images for Ripley's.

Photo: D Dipasupil/Getty Images for Ripley’s.

Now through August 6, you can submit your own photo and imaginative story behind your quirky Cheetos shape at www.CheetosMuseum.com or through Instagram and Twitter using the hashtags #CheetosMuseum #Contest. Submissions will be judged weekly based on the creativity of the description and how closely the shape matches that description. One Cheesy winner and one Flamin’ Hot winner will be announced weekly and awarded $5,000 each, totaling $100,000 in prize money awarded over the course of the summer.

The Cheetos brand will then ask the public to vote for the grand prize-winning shape. Will it be a Flamin’ Hot or a Cheesy masterpiece? The Cheetos artist with the most votes will receive an additional $50,000 grand prize and have his or her shape displayed in the Ripley’s Believe It or Not! Odditorium’s collection. Talk about a cheesy legacy!

In tandem with the exhibit’s opening, Cheetos has also released a new flavor: Flamin’ Hot Chipotle Ranch. That’s a hot, cool, and cheesy trifecta!

Last year, Cheetos received more than 100,000 submissions of Cheetos art. Check out some of the awesome shapes below and get inspired to make your own: